(RE)GENERATION CAMP
A space where creativity promotes the integration and socialisation of new generations
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The project
We are located in the famous “urbs aeterna” (eternal city) , Rome, between the Bufalotta and Talenti neighbourhood, a growing and rapidly changing area, whose name is linked to the ancient estate 'Ciampiglia dei Del Bufalo' whose coat of arms represented, precisely, the head of a buffalo.
This is where the Dima Shopping Bufalotta Shopping Centre stands, a landmark for the area, inside which it is possible to find a multifunctional space dedicated to creativity labs for children and teenagers. The objective of (RE)GENERATION CAMP is to promote the integration and socialisation of the new generations, involving the local communities and regenerating, thanks to fondazione illimity, a space inside the Shopping Centre, already active in social impact initiatives. The Centre, in fact, has been the protagonist of other solidarity activities: one example is the collection point for basic necessities for the emergency in Ukraine. An initiative that the community has welcomed with great interest and generosity, demonstrating and confirming its attention to the most needy.
Before
After
The identity
Happiness, freedom and creativity. This is the identity designed for (RE)GENERATION CAMP which aims to enhance multiculturalism through the diversity of colours, figures and arrangements in space. Within the identity we also find a mascot, the 'O', a circle that unites all those who attend the creativity workshops in this friendly, free and creative space.
A project dedicated to the new generations involving the Bufalotta-Talenti district thanks to synergies with organisations, institutions, associations and schools.
The Partner
Programma Integra is a social enterprise established in 2005 that promotes equal opportunities, inclusion and social cohesion. Its objective is to contribute to the well-being and development of an inclusive community through the activation of interventions and services in the social, educational and psychological fields.
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ArtLab
The ArtLab involves children between the ages of 8 and 12 with the aim of bringing them closer to the world of art, its languages and traditions, by stimulating their creativity. The multifunctional space is transformed into a real "garage of ideas" where games, experiments and the discovery and use of different materials, from the most traditional to the most innovative, are realised.
ComicsLab
The ComicsLab is dedicated to boys and girls between the ages of 12 and 17. The aim is to learn how to recognise the elements that make up a comic strip, draw the human figure, give expressiveness to the body and face, and put objects into perspective. Through the study of comics types and genres, boys and girls learn to find their own personal style, write a script and create their own comic strip.
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